Portfolio Project
The Assignment: Create an ordering app for a Mexican restaurant.
I am completing a Google UX Design Professional Certificate. The steps taken to create the portfolio project are shared here.
Scope of the Work
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Conducted User Interviews
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Invented User Personas
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Designed User Persona Cards
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Illustrated avatars
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Wrote user stories
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Created user journey maps
Step One: Conduct Interviews
I first conducted user interviews to get more perspectives on people's goals and pain points when ordering food for take-out or delivery. Here's a sample from Ryan's interview. The first voice you will hear is mine.
Step Two: Create User Personas
From the interviews, I created sample personas that represent different types of typical users of food ordering apps.
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Step Three: Write User Stories
Next, in order to prioritize my design goals while ensuring an empathetic perspective, I distilled the user personas into user stories (scenarios or user cases).
Hungry TJ
As a young person ordering for a group, I want to have each person in my group place their own order in the cart so that I know their orders will be exactly what they wanted without me being a go-between.
Discerning Abby
As a food enthusiast, I want to navigate the entire menu with ease so that I know I have seen all the choices and found the best thing on the menu.